Material Matters_Brand Designer_2025-26
ChallengeShop Extraordinary Enterprises, operator of Artist & Fleas and Manhattan Vintage, wanted to launch a bi-annual curated home goods fair, bringing the nation’s best dealers into one space. Material Matters needed an aesthetic that could telegraph vibe without over-committing to a single era or aesthetic.
Application
Digging deep into visual archives, I built a visual language around the idea that taste is timeless. References came from early twentieth century artist manifestos and 1980s fanzines, early Vivienne Westwood retail experiences and mid-century furniture identification marks. Taking a decidedly punk stance and rejecting ideas of strict classifications, the branding found it’s POV in curated eclecticism.
Outcome
Material Matters launched its first show in February 2026. Engagement with SEE was extended to rebrand Manhattan Vintage, and oversee creative direction of assets for both Material Matters and Manhattan Vintage.
Foam Internet_Chief Marketing Officer_2025
Challenge Monopolies dominate fiber optic internet in the US: overcharging customers and delivering demonstrably poor customer service, as measured by NPS scores. Foam Internet is part of the solution, utilizing open access networks to provide customers with alternatives. Disrupting the telecom space, Foam needed a brand that was accessible, reliable and distinct from legacy operators.
Role
I joined the start-up to craft brand, overseeing design, web, copy and social, building tools and pitches as the ISP built momentum, raised funds and secured network access.
Outcome
Naming, brand guidelines, social growth strategy, website. Pre-seed raised.
Testimonial
Ben has a unique ability to translate vision into strategy and creative; delivering brand development in a cohesive story that resonates with employees, partners, and investors. Ben’s leadership helped shape a compelling brand identity, sharpen our marketing, bringing structure and momentum to an ambitious vision.
- Phil Jenkins, Chief Technology Officer
Setset_Consultant_2026
Challenge Setset is a no-prompt image generation tool for fashion and e-commerce brands to scale digital asset production. Technologists and creators at heart, the team needed help positioning and translating the tool’s utility in a space occasionally suspicious of AI innovation.
Application
Centering empathy with user problems, I worked with the founders to position the tool as a value-add to the creative industry. Part thought partner, part deck designer, part copywriter, I crafted messaging that reframed a novel way of working as an additive partner for creative teams.
Testimonial
Ben challenges your assumptions, reframes your thinking, and ultimately opens up storytelling you didn’t know you had in you. He brought a lens we didn’t know we needed and unlocked a whole new level of narative for us.
– Nils Westerlund, CEO & Co-Founder
DVx Ventures_Brand Designer & Consultant_2024-2025
Challenge
A venture brand studio with multiple portfolio companies across fintech and AI, DVx needed help visualizing and verbalizing their genre-defying ideas.
Application
A multi-year engagement covering pitch strategy, deck design, and brand development for DVx projects at every stage of build.
Outcome
AI Hospitality app Zumi taken from idea to market, with early customers including the Coya group. ETF Platform VistaShares launched, now surpassing $1 Billion in Assets Under Management (AUM).
Testimonial
Exceptional to work with, Ben immediately understands the brief and consistently translates our ideas into something clear, compelling, and tangible. He requires very little direction yet always delivers thoughtful, high-quality work that elevates the vision. His ability to bring brand to life visually has been a real asset in helping us communicate with clients and investors.
– Daniel Price, Zumi Co-Founder
Asana_Creative Director_2024
Challenge
Asana wanted to target enterprise users at a global scale. With messaging previously focused on smaller scale start ups, they needed to translate their product through reframe messaging.
Application
With in-house support from marketing and brand, I built a creative team to quickly turn around a creative ad suite communicating the “why” and “how” behind the product, showcasing specific features for the target audience.
Outcome
Global video and static campaign translated in seven languages and applied digitally and OOH.
OnePay_Principle Designer_2023
Challenge
Personal banking app OnePay acquired Even, a payroll management app with nearly 1 million users who loooooved it. The goal was to expand OnePay’s offering and user base, building it into an elite contender in the dynamic personal finance technology space. Even needed to be rebranded in a way that grew the OnePay brand and kept existing Even users happy and engaged.
Application
I joined the newly created Brand Design team to create the One@Work brand, and spearheaded a rebrand of OnePay (then just One), with a focus on creating a net new brand system as well as GTM assets that delivered on humanizing the rebrand.
Outcome
App store ready One@Work brand and GTM assets.
Newstand_Creative Director_2021-2022
Challenge
Cult underground retailer raised $50m series-B to bring NYC cool into the office and ease going back to the office after lockdown. The brand was pivoting and needed an in-house team that could quickly adapt as it secured and scaled market fit.
Application
I led an in-house rebrand, keeping the logo but rebuilding everything else. Central to the visual identity was an agile icon and illustration comprising two shapes devised from the wordmark. This allowed teams across brand, content and product to quickly iterate on-brand visuals, minimizing reliance on photography and video.
Testimonial
Aside from his incredibly thoughtful talent, what I can say about Ben is that he geeks out about the process and people of it all as much as he does the actual work, which is something you don’t come across very often.
– Jenny Schetmann, COO