Asana_Creative Director_2024
Challenge
Asana wanted to target enterprise users at a global scale. With messaging previously focused on smaller scale start ups, they needed to translate their product through reframe messaging.
Application
With in-house support from marketing and brand, I built a creative team to quickly turn around a creative ad suite communicating the “why” and “how” behind the product, showcasing specific features for the target audience.
Outcome
Global video and static campaign translated in seven languages and applied digitally and OOH.