Asana_Creative Director_2024
Challenge
Asana wanted to target enterprise users at a global scale. With creative previously focused on smaller scale start ups, they needed to reframe messaging to show their product delivering at a larger scale.
How I worked
Brought in without an existing team, I established visual and narrative direction, before building an agile team of a freelance animator and copywriter to quickly deliver the global campaign.
Outcome
Cohesive video and static campaign across digital formats and OOH, translated into seven languages and exposed in 19 markets.