Brand Design / Creative Direction

Foam Internet_Chief Marketing Officer_2025

Challenge

Monopolies dominate fiber optic internet in the US: overcharging customers and delivering demonstrably poor customer service, as measured by NPS scores. Foam Internet is part of the solution, utilizing open access networks to provide customers with alternatives. Disrupting the telecom space, Foam needed a brand that was accessible, reliable and distinct from legacy operators.

Role

I joined the start-up to craft brand, overseeing design, web, copy and social, building tools and pitches as the ISP built momentum, raised funds and secured network access.

Outcome

Naming, brand guidelines, social growth strategy, website. Pre-seed raised.

Testimonial

Ben has a unique ability to translate vision into strategy and creative; delivering brand development in a cohesive story that resonates with employees, partners, and investors. Ben’s leadership helped shape a compelling brand identity, sharpen our marketing, bringing structure and momentum to an ambitious vision.

- Phil Jenkins, Chief Technology Officer

Ben Dunmore Creative Partner

Info