Brand Design / Creative Direction

Foam Internet_Creative Director & GTM Lead_2025-2026

Challenge

Monopolies dominate Fiber Optic internet in the US: overcharging while delivering demonstrably poor customer service, as measured by NPS scores. Foam Internet is part of the solution, utilizing open access networks to provide customers with alternatives. Disrupting the telecom space, Foam needed a brand that was accessible, reliable and distinct from legacy operators.

How I worked

I joined at the founding stage to craft brand and bring the vision from 0-1 in a solo function. Built, iterated and delivered investor pitches. As scope expanded, I managed freelancers, agencies and vendors. I took equity as partial compensation.

Outcome

Pre-seed raised. Naming, brand guidelines, investor materials, social strategy and growth, pricing and roadmap frameworks, website crafted for a 2026 launch.

Testimonial

Ben has a unique ability to translate vision into strategy and creative; delivering brand development in a cohesive story that resonates with employees, partners, and investors. Ben’s leadership helped shape a compelling brand identity, sharpen our marketing, bringing structure and momentum to an ambitious vision.

- Phil Jenkins, Chief Technology Officer

Ben Dunmore Creative Partner

Info