Material Matters_Brand Designer_2025-26
ChallengeShop Extraordinary Enterprises, operator of Artist & Fleas and Manhattan Vintage, wanted to launch a bi-annual curated home goods fair, bringing the nation’s best dealers into one space. Material Matters needed an aesthetic that could telegraph vibe without over-committing to a single era or aesthetic.
Application
Digging deep into visual archives, I built a visual language around the idea that taste is timeless. References came from early twentieth century artist manifestos and 1980s fanzines, early Vivienne Westwood retail experiences and mid-century furniture identification marks. Taking a decidedly punk stance and rejecting ideas of strict classifications, the branding found it’s POV in curated eclecticism.
Outcome
Material Matters launched its first show in February 2026. Engagement with SEE was extended to rebrand Manhattan Vintage, and oversee creative direction of assets for both Material Matters and Manhattan Vintage.