OnePay_Principal Designer_2023
Challenge
Personal banking app OnePay acquired Even, a payroll management app with nearly 1 million users who loved it. The goal was to expand OnePay’s offering and user base, building it into an elite contender in the personal finance technology space. Even needed to be rebranded in a way that grew the OnePay brand and kept existing Even users happy and engaged.
How I worked
I joined the newly created Brand Design team as a freelancer to help create the One@Work brand, spearheading a rebrand of OnePay (then just One), with a focus on creating a net new brand system as well as GTM assets that delivered on humanizing the rebrand.
Outcome
Nearly 1 million Even users successfully transitioned into OnePay. Maintained 4.9 Star rating.