Setset_Consultant_2026
Challenge Setset is a no-prompt image generation tool for fashion and e-commerce brands to scale digital asset production. Technologists and creators at heart, the team needed help positioning and translating the tool’s utility in a space occasionally suspicious of AI innovation.
Application
Centering empathy with user problems, I worked with the founders to position the tool as a value-add to the creative industry. Part thought partner, part deck designer, part copywriter, I crafted messaging that reframed a novel way of working as an additive partner for creative teams.
Testimonial
Ben challenges your assumptions, reframes your thinking, and ultimately opens up storytelling you didn’t know you had in you. He brought a lens we didn’t know we needed and unlocked a whole new level of narative for us.
– Nils Westerlund, CEO & Co-Founder