Tidal New York_Creative Director_2017-2021
Challenge
Flip flops get treated as disposable. Tidal New York decided they didn't have to be; focusing on craft, sustainability and American manufacturing.
How I worked
Joining as a solo operator, I led a rebrand including logo re-design before building and leading teams covering design, marketing and partnerships. Oversaw collaborations with J Crew, the Whitney and Saint Laurent, .
Outcome
100,000 units sold. Press coverage in The New York Times, The Business of Fashion, Vogue and ABC News Tonight. One of the highest B-Corp scores in the industry.